Thursday, June 12, 2008

"Sex and the City" Box Office Sales

3rd\SE Quadrant The Approval Matrix

By Reuters/Hollywood Reporter

Early fears that romantic comedies could not travel overseas were somewhat assuaged over the weekend as New Line's "Sex and the City" surged to the top of the international market...

In its second weekend, "Sex" edged out "Indiana Jones and the Kingdom of the Crystal Skull," pulling in $37.6 million from 5,708 screens in 40 markets compared with $36.5 million for the Paramount tent pole title's third round on 7,519 screens in 53 territories. "Sex" reached an international gross to date of $91.5 million while "Indy" hit a lusty $325.1 million.

In Australia, where "Sex" debuted at No. 1 with $7.5 million, pirates served as indicators of what's hot at the box office when police raided two retailers in Sydney that were selling pirated copies of the film two days before the opening. Many theatres in major Aussie cities reported sell-out audiences on opening day, with a number of showings in movie houses that normally play art-house fare.

In Hong Kong, where the film was categorized as restricted to persons over 18, about 75 percent of the audience were women in their 30s and 40s who dressed up for the occasion and attended in groups, according to Joe Li, manager of the IFC Palace Theatre in central Hong Kong's multinational business hub.

"Sex" opened at No. 1 in 16 of its 25 new openings, including Greece, Belgium, Denmark, Norway, Hungary, the Czech Republic, Bulgaria, Romania, Estonia and Lithuania.

1 comment:

patrick said...

Sex and the City seems to have a polarizing force... people either hate the movie or love it; so far it seems like the "lovers" outnumber the "haters"