Wednesday, June 4, 2008


3rd\SE Quadrant The Approval Matrix

The Product:

Bad Day at the Office Inspires Edgy Breath Mint Concept It was 2002, a good year. But an attorney was having a bad day at the office and needed a breath mint, though her peers said an attitude adjustment might be more in order. And though she got neither a mint nor her mind altered that day, the Embittermints concept was born. Even though the lawyer couldn’t say “bite me” or “you suck” or “buzz off” or “yo mama” or “wench” or “idiot” to the people who were ruining her day, she soon figured out a way for anyone to say those things, and still keep their job.

And the result of that bad day is a new, edgy breath mint with attitude to spare. Embittermints are premium, sugar free mints, each with one of six mean sayings engraved on both sides and enclosed in a pocket-sized, sleek black tin. So now, anyone can say “bite me” or “you suck” or “buzz off” or “yo mama” or “wench” or “idiot,” while enjoying a tasty, sugar free mint that won’t break the bank or the waistline.
-- Embittermints

No comments: