Wednesday, February 6, 2008

Kool-Aid Sneakers

4th SW Quadrant\The Approval Matrix: Week of February 11, 2008

Reebok has teamed up with Kool-Aid, in a pairing of two iconic brands, to bring you a line of shoes called “instant classics.” The first low-top sneakers, featuring both Kool-Aid and Reebok logos, are scheduled to launch Feb. 1 in grape, cherry, and strawberry. The kicks have a fruity scent which comes from scent-infused sock liners that are attached inside the shoes. Prices will be $50-$75. -- Product Dose

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