2nd NE Quadrant\The Approval Matrix: Week of Feb. 25, 2008
In an attempt to increase book sales, HarperCollins Publishers will begin offering free electronic editions of some of its books on its Web site, including a novel by Paulo Coelho and a cookbook by the Food Network star Robert Irvine.
The idea is to give readers the opportunity to sample the books online in the same way that prospective buyers can flip through books in a bookstore.
“It’s like taking the shrink wrap off a book,” said Jane Friedman, chief executive of HarperCollins Publishers Worldwide. “The best way to sell books is to have the consumer be able to read some of that content.” -- New York Times
Jennifer Sardam of Observed in Books: A Reader's Blog posted that, "HarperCollins also plans to upload a different title by Coelho each month for the rest of the year."