Saturday, June 21, 2008

Viral Video for Ashanti's "The Way That I Love You"

4th\SW Quadrant The Approval Matrix

By Daniel Kreps\Rolling Stone

Hoping to bring some notoriety to her new single and video “The Way That I Love You,” the marketing geniuses behind former Murder Inc. princess Ashanti have posted a fake news clip alleging that the music video (about a woman who gets revenge on a deceitful boyfriend by killing him) has inspired a rash of copycat crimes. Things get weird and uncomfortable when police at the fake crime scene find a blood-splattered message on the wall that reads “Black children will die.” The police name the main suspect in the crime “Commercial Hip Hop,” and “Commercial Hip Hop” wants to kill black children because they are “playing me like a fool.”

... the video has sparked a protest in Los Angeles, where several groups are condemning Ashanti and Universal Music Group for glorifying violence and demanding the video be taken down.

The site has since been taken down.

video

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