Wednesday, February 20, 2008

HarperCollins Posts Free Books on Web

2nd NE Quadrant\The Approval Matrix: Week of Feb. 25, 2008


In an attempt to increase book sales, HarperCollins Publishers will begin offering free electronic editions of some of its books on its Web site, including a novel by Paulo Coelho and a cookbook by the Food Network star Robert Irvine.

The idea is to give readers the opportunity to sample the books online in the same way that prospective buyers can flip through books in a bookstore.

“It’s like taking the shrink wrap off a book,” said Jane Friedman, chief executive of HarperCollins Publishers Worldwide. “The best way to sell books is to have the consumer be able to read some of that content.” -- New York Times

Jennifer Sardam of Observed in Books: A Reader's Blog posted that, "HarperCollins also plans to upload a different title by Coelho each month for the rest of the year."

3 comments:

aart hilal said...

hello!
I'm a big Paulo Coelho's fan and I don't know if you heard about his blog
http://www.paulocoelhoblog.com
I've started as a fan and now I'm collaborating with him and thought that you would like to enter his universe.
Check the blog.
if you want, or subscribe to his newsletter
http://www.warriorofthelight.com/engl/index.html
You'll see a community of warriors of light sharing ideas, dreams and most importantly following their personal legend.

QUOTE OF THE DAY:

Anything that occurs once can never occur again. But, should it happen twice, it will surely happen a third time.
(The Valkyries)

Have a nice day!

Aart

Jennifer Sardam said...

Thanks for the mention.
-- Jen

ibrahim said...

You're welcome, and no problem.