3rd SE\Quadrant The Year-End Mega Matrix
By ABC News
January 18, 2008
Fueled by the success of Nintendo Co.'s Wii and Microsoft's "Halo 3," more video games were sold in the U.S. in 2007 than in any other year, with retail sales hitting $17.94 billion, according to the NPD Group.
The market researcher said total video game sales grew 43 percent, up from $12.53 billion in 2006. In December, historically the industry's strongest month, Americans spent $4.82 billion on video games, up 28 percent from a year earlier and up 83 percent from $2.63 billion in November.
Much of this growing acceptance has been attributed to the Wii, groundbreaking when it launched in 2006 for its motion-sensitive controller that lets players mimic movements for bowling, tennis or sword-fighting.
Nintendo of America President Reggie Fils-Aime said the company expects to sell more Wiis this year than it did in 2007. To deal with the high demand, Nintendo raised Wii production twice since last April, the last time to 1.8 million units a month. Though the consoles are still selling out soon after they hit store shelves, Nintendo has not said it plans to boost production again.