Monday, November 15, 2010

New Yorkers Know It All Except The Speed Limit

1st NW Quadrant: The Approval Matrix

From NYC

DOT has created a series of television and outdoor ads to call attention to the fact the speed limit in New York City is 30 mph and that it is no arbitrary number. It is set at that level largely because a pedestrian struck at 40 mph is 3.5 times more likely to be killed than one struck at 30 mph. The ads are below, and more background follows.

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