Thursday, July 24, 2008

Vogue's All-Black-Models Issue

2nd\NE Quadrant: The Approval Matrix

By Stephanie D. Smith\WWD

While tech heads on Friday lined up at the Apple store to buy the latest iPhone, fashionistas evidently hurried to newsstands across New York City to get their hands on the July Italian Vogue featuring all black models.

Condé Nast prepped accordingly for the increased consumer curiosity surrounding the themed issue, where Steven Meisel shot the likes of Naomi Campbell, Alek Wek, Jourdan Dunn, Liya Kebede, Veronica Webb and upcoming names like Sessilee Lopez and Toccara Jones.

A spokeswoman for Condé said the company increased newsstand distribution of the special issue by 40 percent in the U.S., and will reallocate Italian copies earmarked for returns to the U.S. The company will also print another 10,000 copies to meet the demand for the issue.

"Franca Sozzani is a brilliant editor whose courage and originality never cease to astonish. Working in collaboration with Steven Meisel she has produced a groundbreaking issue, which in a small way, changes the world. I am very proud of it," said Jonathan Newhouse, chairman of Condé Nast International.

Jezebel has a ton of scanned images from the issue.

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