Thursday, November 1, 2012

Boston Wedding Planner Beat Out Jay Z and Beyonce in Race to Trademark Blue Ivy'

3rd NW Quadrant: The Approval Matrix

From The Huffington Post   

Earlier this year following the birth of their daughter, Blue Ivy, Beyonce and Jay-Z filed a trademark application in an attempt to protect the infant’s name from commercial use.

While previous reports expected the couple’s motion to be approved by the U.S. Patent and Trademark Office, it now appears that the Carters may have to explore other options.

The Boston Herald reports that 32-year-old business owner Veronica Alexandra has been operating under the name as part of her local wedding planning company. And though her brand may receive more attention stemming from its name, Alexandra admitted to the outlet that she “highly respects” the international pop stars.

Prior to the couple’s disappointing news, one lawyer thought their legal attempt was a savvy business move to protect Blue Ivy from exploitation and to keep her name off the market for a few years.

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