Wednesday, September 8, 2010

Arcade Fire and Google Maps Team Up to Create Personalized Videos

3rd\SE Quadrant: The Approval Matrix

From UTNE by David Doody

On the website The Wilderness Downtown the über-indie band Arcade Fire offers fans personalized music videos, labeling them a “Chrome Experiment” that are “[m]ade with some friends from Google.” (Chrome is Google’s web browser and the site recommends that you use Chrome to get the whole experience of the video.) Visitors to the site are instructed to type the address of the home where they grew up. What ensues are a series of videos interacting with one another, personalized to the address the user put it using Google map images, as well as a page for viewers to interact with the video and write a message of their own, all set to the song "We Used To Wait" by Arcade Fire. Whether or not you’re a fan of Arcade Fire, or of Google for that matter, this is a pretty interesting step for music video. And a pretty wild ride. Get your own personalized video, or check out the video for Utne’s offices.

I typed the address to the Sephora near 86th and Lexington that Caroline Giuliani allegedly stole $100 worth of makeup from (1st\NW Quadrant: The Approval Matrix) into The Wilderness Downtown website and I made an amateur video of the video. The video shows an aerial view of the location and then intersperses the video with short street level clips of the Upper East Side location.

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