4th\SW Quadrant:
The Approval Matrix
She began winning audiences with catch phrases like "EVOO" (for extra-virgin olive oil) on her first Food Network show,
30 Minute Meals, in 2001. Today, she has four Food Network programs, including
Tasty Travels and
$40 a Day. Her nationally syndicated, Oprah-backed talk show, Rachael Ray, is averaging 2.6 million viewers this season, and her
Every Day With Rachael Ray magazine has 1.5 million readers. She endorses Dunkin' Donuts too--all to the tune of $18 million a year. --
Forbes 2. Wolfgang Puck - $16 million
3. Gordon Ramsay- $7.5 million
4. Nobuyuki Matsuhisa - $5 million
5. Alain Ducasse - $5 million
6. Paula Deen - $4.5 million
7. Mario Batali - $3 million
8. Tom Colicchio - $2 million
9. Bobby Flay - $1.5 million
10. Anthony Bourdain - $1.5 million
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