Tuesday, February 8, 2011


2nd NW Quadrant: The Approval Matrix

From CNET by Daniel Terdiman

Google unveiled a Street View-esque project that brings viewers face to face with some of the greatest art on earth.

Known as Google Art Project, the initiative will give users remote access to the priceless paintings, sculptures, and other artifacts from 17 of the world's most famous museums, including New York's Metropolitan Museum of Art and Museum of Modern Art, London's National Gallery and Tate Britain, the Museo Reina Sofia in Madrid, the Uffizi Gallery in Florence, the Van Gogh Museum in Amsterdam, and others.

In a blog post announcing the effort, Amit Sood, head of the Google Art Project, explained that users will have initial access to at least 1,000 works from the 17 museums, including one from each institution that will be presented in high-resolution using "'gigapixel' photo-capturing technology."

The project is based, in part, Sood said, on Google's Street View technology.

Google didn't do this project on its own. Rather, it partnered with a company called Schematic, which helped integrate many of the technologies that together form Google Art Project, and which took on a lot of the heavy lifting in dealing with the various museums.

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