Thursday, September 29, 2011

Mayonnaise Store in Brooklyn

4th NW Quadrant: The Approval Matrix

From Grub Street

Come November, [Sam] Mason and business partner Elizabeth Valleau will open possibly the world's first shop dedicated entirely to high-end mayo, on Vanderbilt Avenue in Prospect Heights. 

Empire Mayonnaise will be more of a lab than a store, Valleau tells Grub. Though they will sell products and hold events, the storefront is only a small portion of the shop — the rest is a giant refrigerator and testing lab. Empire will initially feature around 40 flavors, with Mason devising a new one each week; coffee, smoked paprika, foie gras, and mushroom are already on the menu.

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