2nd NW Quadrant: The Approval Matrix
From CG by Kyle Thibout
There were about rumors of Netflix’s venture into original content production. The rumors were confirmed that Netflix had won the exclusive rights to stream 26 original episodes of House of Cards to their customers.
House of Cards will make its way into US and Canadian homes starting in late 2012. Kevin Spacey stars in the show about ruthless politics as an “ambitious politician”.
“House of Cards represents a slightly more risky approach [then Netflix's current operations]; while we aren’t producing the show and don’t own it, we are agreeing to license it before it is successfully produced,” said Netflix Chief Content Officer Ted Sarandos.
By signing up for 26 episodes of House of Cards, Netflix will have something no one else has, and since they already deliver 61% of all digital video, it won’t be hard for people to access the show. The company says it “may” sign on more exclusive series’ in the future, too.