2nd NW Quadrant: The Approval Matrix
From Huffington Post
Once just a shell with just a lentil for a hat and a Dorito for a hangglider, Marcel is now the proud owner of a new book and a television development contract. Not too shabby for a tiny animated creature who skis on a man's toenail.
Brought to life in a stop motion animated YouTube video made by Dean Fleischer-Camp and former "SNL" actress Jenny Slate, who gave him his squeaky, lovable voice, Marcel has been watched nearly 12 million viewers. The national attention earned Slate and Fleischer-Camp a deal for a series of children's books, with the first title slated for release on November 1st.