1st NW Quadrant: The Approval Matrix
From The Telegraph
The firm [Suntory, a Japanese company] has invested three billion yen in the creation of blue roses, blue carnations and other blue flowers since 1990.
Its scientists successfully pioneered implanting the gene that produces Delphinidin, the primary plant pigment that produces a blue hue but is not found naturally in roses.
The world's first genetically modified blue roses were created in the laboratory four years ago, although further research was required to make them safe to grow in nature.
Following the cultivation of test batches in the United States and America, the company will be ready to sell them from next year and aims to open up a global market for blue flowers worth an estimated 30 billion yen.