Wednesday, March 2, 2011

The Last Roll of Kodachrome Frame by Frame by Steve McCurry

2nd NW Quadrant: The Approval Matrix

From VF by David Friend

Two years ago, photographer Steve McCurry heard the whispers. Due to the digital-photography revolution, Kodak was considering discontinuing one of the most legendary film stocks of all time: Kodachrome, a film which was to color slides what the saxophone was to jazz. McCurry spoke with Kodak’s worldwide-marketing wizard Audrey Jonckheer, hoping to persuade Kodak to bequeath him the very last roll that came off the assembly line in Rochester, New York. They readily agreed. And recently, McCurry—most famous for his National Geographic cover of an Afghan girl in a refugee camp, shot on Kodachrome—loaded his Nikon F6 with the 36-exposure spool and headed east, intending to concentrate on visual artists like himself, relying on his typical mix of portraiture, photojournalism, and street photography.

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