4th NW Quadrant: The Approval Matrix
From TC by Alexia Tsotsis
Geo-location has come to this: After three weeks in review, Wheretheladies.at, a web app that aggregates Foursquare checkins by the female gender, is now available on the iPhone. The concept OF A BIG COMPASS POINTING YOU IN THE DIRECTION OF LADIES is so unprecedented that Apple actually called co-founder Jeff Hodsdon on his cellphone to ask about the app during the review process.
Co-founded by Path’s Danny Trinh and Hodsdon, Wheretheladies.at the iPhone app ranks nearby locations by the number of females who have checked in (using a dictionary crawl and permutation logic when gender isn’t available) as well as helpfully points you in the direction of the critical mass of ladies in your vicinity.