4th NW Quadrant: The Approval Matrix
Facebook is expanding the empire, Google-style. Estimates place the social networking giant's advertising revenue at $1.86 billion for 2010, an 86 percent increase from the year before.
Though Facebook is not yet anywhere close to infringing on Google's ad dominance (the search engine nets close to $2 billion each month), AdAge predicts that Facebook's ad revenue will more than double by the end of 2011, to over $4 billion.
... Facebook's number three advertiser is the bizarre scam site Make-my-baby.com, a strange page using the pretense of a virtual baby face customizable with a mustache or glasses, to gain access to browser settings and reset user homepages to Bing, the Microsoft search engine. According to ReadWriteWeb, the site prompts users to install a browser-plug in which then proceeds to change the default search and homepage to Bing. The affiliate company responsible, Zugo, then receives a piece of the revenue whenever users click through a search ad. Attempts to uninstall the toolbar redirect to a broken link.