4th\SW Quadrant: The Approval Matrix
Topshop, the British fast-fashion retailer, which originally planned to open a 40,000-square-foot flagship in Soho this fall, has postponed its entrance into the U.S. market until March because of construction delays at the store, located at 478 Broadway.
“This has been a logistical nightmare,” Sir Philip Green, Topshop’s owner, said bluntly. “America is a new territory for us and we have to get it exactly right. This store can’t be a nine out of 10 when it opens; it has to be a 10 out of 10. So we’re delaying the opening until around mid-March.
“It has nothing to do with what’s going on with the economy,” Green stressed. “This is totally to do with the complexity of this project. It’s basically a rebuild of an entire building and we want to make sure we do it right.”