Estée Lauder TurboLash
In July, Estée Lauder will launch TurboLash All Effects Motion Mascara ($30) exclusively at Saks Fifth Avenue. The vibration of this battery-operated brush promises to separate lashes to avoid clumping.
Lancôme's version, Ôscillation, is due out in stores this Fall. The brush vibrates 7,000 times per minute, claiming to provide 360-degree coverage around each lash. It was created by Jean-Louis Guéret, who has developed almost 400 (!) mascaras in his lifetime. Lancôme is still working out an exact launch date and a price, so we'll all have to wait with bated breath before we buzz