1st\NW Quadrant: The Approval Matrix
By Huffington Post
Gwyneth Paltrow continues to branch out, this time with a lifestyle website. On the heels of her new PBS travel/cooking show, the actress has launched goop.com. While still minimal, the website includes a newsletter signup and a first person essay from Paltrow, a married mother of two, about what matters to her. It also features yet-to-be-filled sections called "Make," "Go," "Get," "Do," "Be," and "See."
In the essay she promises everything from tips on dining in London to advice from her "sages." Sounding a bit like her friend Oprah, with whom she recently shared her exercise routine last week, Paltrow promises to share her life with readers.