Monday, October 27, 2008

$2,000 Motorola Aura

1st\NW Quadrant: The Approval Matrix

By Mark Wilson\Gizmodo

Inspired by high end watches, the phone's switch blade design alone is driven by over 200 parts—130 of them ball bearings used to open the handset up to an estimated 100,000 times before failure.

The display is the product of fine crafting as well. Just 1.55-inches in diameter, this "word's first" circular cellphone screen features 16 million colors and 300 dpi clarity, plus it's coated with 62-carat sapphire crystal to prevent scratching.

Internally, the phone is quad band with GPRS and EDGE featuring 7.3 hours of talk time, 2GB of internal memory, AGPS and 2MP camera. And when it goes on sale December 4th, it'll carry the hefty pricetag of $2,000 (which, to be fair, is actually far less than a premium watch).

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