Sunday, September 21, 2008

Jann Wenner Will Publish a Celebrity Fashion Magazine

4th\SW Quadrant: The Approval Matrix

By Russell Adams\WSJ

US Weekly, which inspired a host of competitors by using candid celebrity photos, a larger dose of scandal and splashy graphics to emerge from the shadow of rival People, is fighting to retain its share of a crowded market.

Rather than retrench and ride out the magazine industry's current slump, US Weekly's publisher, Jann Wenner is pushing ahead with a plan to expand the franchise. Next spring, his Wenner Media LLC plans to introduce a fashion quarterly designed to give readers a guide to dressing and primping like the celebrities who appear in the magazine's weekly pages.

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