1st\NW Quadrant The Approval Matrix
Dunkin' Donuts has pulled an online advertisement featuring Rachael Ray after complaints that a fringed black-and-white scarf that the celebrity chef wore in the ad offers symbolic support for Muslim extremism and terrorism.
The coffee and baked goods chain said the ad that began appearing online May 7 was pulled over the past weekend because "the possibility of misperception detracted from its original intention to promote our iced coffee."
In the spot, Ray holds an iced coffee while standing in front of trees with pink blossoms.
Conservative commentator Michelle Malkin complained that the scarf wrapped around her looked like a kaffiyeh, the traditional Arab headdress. ''The kaffiyeh, for the clueless, is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad,'' Malkin wrote in her syndicated column.
A statement issued Wednesday by Canton, Mass.-based Dunkin' Brands Inc., however, said the scarf had a paisley design, and was selected by a stylist for the advertising shoot."
Absolutely no symbolism was intended," the company said. -- CNN Money