4th\SW Quadrant The Approval Matrix
The "Terminator" will indeed be back -- but this time with a more kid-friendly rating.
As production starts today on "Terminator Salvation: The Future Begins," the next installment in the action franchise, producers at the Halcyon Co. say they aim to deliver a PG-13 movie to Warner Bros. for release on May 22, 2009.
The "Terminator" series is one of the highest-grossing R-rated franchises of all time, with the first three films having grossed more than $1.03 billion worldwide. But Halcyon producers thought it was time to broaden the upcoming fourth film's audience base, and they believe the PG-13 won't compromise the series' gritty vision.
"The ratings have changed," said Halcyon co-founder and co-CEO Victor Kubicek, a broker-turned-writer-producer.
"The PG-13 has increased in intensity."Move follows last year's "Die Hard" film, "Live Free or Die Hard," which went out with a PG-13 after three prior R-rated installments. That pic went on to gross $382.1 million worldwide, making it the highest-grossing in the series.A family-friendly rating opens many doors, including a "Terminator Salvation" licensing deal for action figures with Playmates Toys. -- Variety