1st NW Quadrant\The Approval Matrix: Week of March 24, 2008
As Hasbro fights to get an online copycat of its Scrabble board game called Scrabulous yanked off the Internet, thousands of visitors to Facebook, where the game most famously lives, are lobbying to keep it alive and kicking.
Within hours of news of a potential Scrabulous scrapping hitting the Web, many bloggers and Scrabulous fans were up in arms over the news.
... on Facebook, at least seven different groups formed with nearly 20,000 total members joining to rescue the favored application from its demise. Nearly all the groups had some variation of the phrase "Save Scrabulous" in their names.
The online game, which is played much the way Scrabble is, was developed by brothers Rajat and Jayant Agarwalla in Calcutta, India. The game is among the top 10 most downloaded applications on Facebook and can also be played online at the brothers' Web site.
-- ABC News