1st NW Quadrant\The Approval Matrix: Week of February 18, 2008
Reuters - A chain of retail stores in Britain has withdrawn the sale of beds named Lolita and designed for six-year-old girls after furious parents pointed out that the name was synonymous with sexually active pre-teens.
Woolworths said staff who administer the web site selling the beds were not aware of the connection.
In "Lolita," a 1955 novel by Vladimir Nabokov, the narrator becomes sexually involved with his 12-year-old stepdaughter -- but Woolworths staff had not heard of the classic novel or two subsequent films based on it.
Hence they saw nothing wrong with advertising the Lolita Midsleeper Combi, a whitewashed wooden bed with pull-out desk and cupboard intended for girls aged about six until a concerned mother raised the alarm on a parenting website.