1st NW Quadrant\The Approval Matrix: Week of March 3, 2008
January 30, 2008
Prevention is the focus of amfAR’s latest public service advertising campaign, designed to remind the public that AIDS remains the most devastating epidemic of our time. On a black background, red, gray, and white lettering announces a stark truth: “We’re Forgetting AIDS.”
The ads promote the theme “Prevention Is the Cure” by citing statistics showing that large numbers of people still engage in unprotected sex, and by urging people to fight the epidemic by protecting themselves and their partners.