3rd SE Quadrant\The Approval Matrix: Week of Feb. 25, 2008
February 12, 2008
NEW YORK, NY -- (MARKET WIRE) -- 02/12/08 -- Jared Fogle, the man who lost more than 245 pounds by eating SUBWAY® sandwiches and exercising, announced today that he's "hanging up" his iconic fat pants after 10 years of successfully keeping the weight off and focusing on a new $2 million, 3-point plan to fight childhood obesity. New York Giants Defensive End Michael Strahan, a friend and supporter of Fogle, is partnering with him to launch a new program for The Jared Foundation.
After starting his diet in 1998 and gaining fame for his weight loss success in 2000, Fogle began traveling more than 200 days each year sharing his story and inspiring millions of people. Along the way, his 60-inch waist pants have served as a reminder of how easy it can be to slip back into old habits. Now that it's been a decade, a fit and trim Fogle says he's officially leaving the pants behind. He'll be embarking on a year-long "Tour de Pants" to raise awareness and funds for The Jared Foundation before retiring his original pants to the new Advertising Icon Museum.
Strahan was first introduced to Fogle on the set of a SUBWAY® restaurant commercial and since then the two have had a camaraderie and common interest in this cause. Strahan will serve as an honorary board member on The Jared Foundation, working with Fogle.